Beyond+the+Classroom-Fetterman

 __Executive Summary__ Everyday, children graduate high school unprepared for the life ahead of them. Sure they may have a complete education within school, but many lack any type of real world experience. Our society needs a company that can provide students with unique opportunities that will help them stand out of the crowd. With Beyond the Classroom, a student can experience outdoor activities like camping or whitewater rafting, and cultural events such a museum trips or musicals. In addition to that, students will be able to obtain internships to gain real world experience. Without experiences like these students will fall behind the curve, and will not succeed as well in life. To achieve these goals, Beyond the Classroom will co-op with local businesses and schools. Beyond the Classroom will use their relationship with local businesses to gain monetary support, and well as internship opportunities. In addition to that, Beyond the Classroom will work with local schools to create student runs clubs. These clubs will not only be offered the opportunity to participate in these activities, but to also help raise money for schools with students that are not as privileged as they. The main goal for our company is to give all students equal opportunities so that they are completely prepared to take on the “real world.” Instead of just focusing on learning inside the classroom to prepare students, we will go beyond the classroom. __Desired Social Impact__ Children will be exposed to the arts through trips to museums, musicals, ballets, etc. They will gain an appreciation for these activities, and will become more well rounded individuals. Students will also be encouraged to experience nature through activities like camping trips, hikes and other similar activities. This will give students an opportunities to appreciate the world that they live in. Students will have to opportunity to gain real world experience through internships with companies that agree to participate. Most companies they intern with will be social entrepreneur companies that understand the importance of giving these students to build up their resumes. Students will create a community to work together. Privileged and underprivileged kids will be working together, creating opportunities and participating in similar activities. Students can fund-raise to help out the other students so that everyone can participate. It would create a sense of community and camaraderie for the students involved.    media type="youtube" key="Z222G6x5UaM" height="349" width="425"  __Phase 4__
 * Expose underprivileged kids to the arts. **
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Allow students to experience the importance of nature. **
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Expose students to “real world” experience/resume builders. **
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create a community for students to work together and help each other. **

<span style="font-family: Times; font-size: medium; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; white-space: normal;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Enterprise- Beyond the Classroom is not a typical business. It focuses solely on social impacts and not on profit. Beyond the Classroom helps students take their education one step further thus improving the chances of succeeding in the “real world” when they graduate. They will take their learning beyond the classroom in order to gain a full appreciate of the world around them, improving their chances of succeeding after graduation. In order to achieve this, Beyond the Classroom provides certain services for schools the choose to participate. Students involved will gain access to: Musicals Ballets Plays Concerts/Symphonies Hiking White Water Rafting Trips Camping Participating companies agree to open up internships for students involved. Internship opportunities will vary based on the location of the school involved in Beyond the Classroom.
 * Cultural Events-
 * Outdoor Adventures
 * Internships

<span style="font-family: Arial; font-size: 15px; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; white-space: pre-wrap;">*Schools can become involved in Beyond the Classroom by paying a fee based on the number of students. After all, Beyond the Classroom is in fact a business and needs money to run. Each Beyond the Classroom club must pay $30 per student involved. They can do this by paying the flat out fee, or holding fundraisers throughout the school year. More privileged schools that have no problem paying the fee are encouraged to continue to fund raise during the school year in order to help schools that are less fortunate.

<span style="font-family: Times; font-size: medium; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; white-space: normal;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Involved Businesses (Just a few examples from various cities)

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Beyond the Classroom will work in conjunction with:

<span style="font-family: Times; font-size: medium; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; white-space: normal;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> *The Pittsburgh Cultural Trust The Pittsburgh Cultural Trust is a non-profit organization that promotes Pittsburgh’s cultural district. Beyond the Classroom will work with them in order to allow students to experience various productions. The Pittsburgh Cultural trust provides many free show opportunities throughout the year ranging from gallery crawls to musicals, so cost will not be an issue.

<span style="font-family: Times; font-size: medium; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; text-indent: 36pt; white-space: normal;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">803 Liberty Avenue Pittsburgh, PA 15222 Phone: (412) 471-6070 http://pgharts.org/

<span style="font-family: Times; font-size: medium; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; white-space: normal;"><span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> *Ocoee Adventure Company This company provides various outdoor activities ranging from a simple hike to a white water rafting trip. They provide educational services along with the actual trips in order to create a passion for the outdoors within students.

<span style="font-family: Times; font-size: medium; margin-bottom: 0pt; margin-top: 0pt; text-align: justify; text-indent: 36pt; white-space: normal;"><span style="background-color: transparent; color: #003300; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5637 Hwy 411S Benton, TN 37307 <span style="font-family: Times; font-size: medium; margin-bottom: 0pt; margin-top: 0pt; text-indent: 36pt; white-space: normal;"><span style="background-color: transparent; color: #003300; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">1-888-723-8622 <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://www.ocoeeadventurecompany.com/

<span style="font-family: Times; font-size: medium; margin-bottom: 0pt; margin-top: 0pt; text-indent: 36pt; white-space: normal;"><span style="background-color: transparent; color: #003300; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">*The Mason Center for Social Entrepreneurship This company realizes the importance of social entrepreneur opportunities and encourages large numbers of interns. Students would be able to intern for a few weeks with the company in order to gain valuable real world experience.

<span style="font-family: Times; font-size: medium; margin-bottom: 0pt; margin-top: 0pt; text-indent: 36pt; white-space: normal;"><span style="background-color: transparent; color: #010101; font-family: Georgia; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Research 1 Fairfax, VA 22030 (703) 642-7264 <span style="background-color: transparent; color: #000000; font-family: Georgia; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://masoninnovation.org/

<span style="background-color: transparent; color: #010101; font-family: Georgia; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Market and Competition

<span style="background-color: transparent; color: #010101; font-family: Georgia; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There will not be a high level of competition for Beyond the Classroom. Not many companies/school clubs provide the opportunities available with our organization. Beyond the Classroom may see less involvement because of the large number of other clubs in a school, or the lack of monetary availability in a school. Beyond the Classroom tries to make it possible for all students to become involved if interested, but sometimes it just cannot be possible. <span style="background-color: transparent; color: #000000; display: block; font-family: Times; font-size: medium; line-height: normal; white-space: normal;"><span style="background-color: transparent; color: #000000; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; vertical-align: baseline; white-space: pre-wrap;">__**Market research**__

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">· <span style="background-color: transparent; color: #000000; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Client group: Our clients would be high school students and teachers. They could either be from wealthy schools or underprivileged schools. Students all around the country would be allowed to participate. They would read a lot of teen magazines, sports magazines and use web sites like facebook or stumble upon. The size of our potential market is very large. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">· <span style="background-color: transparent; color: #000000; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Research undertaken/methods used: I have researched how similar clubs are run, as well as habits of today’s teenagers. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">· <span style="background-color: transparent; color: #000000; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Level/demand: Our service is available for all people, and it a quality service. Our service is relatively inexpensive for all that it offers. Groups will pay the base amount of money per student, and then also contribute through fund raising activities. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">· <span style="background-color: transparent; color: #000000; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Seasonality: My service is partially seasonal. It is a school club, so students will participate based on when they are in school. The services provided by this business will be available all year round as long as the student is enrolled in school. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">· <span style="background-color: transparent; color: #000000; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Locations: The office will be the headquarters for the business. From there we will be able to make calls and set up services for the students. Students all around the country will be allowed to participate in this business. <span style="background-color: transparent; color: #000000; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; vertical-align: baseline; white-space: pre-wrap;">__**Competition**__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">· <span style="background-color: transparent; color: #000000; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We really do not have any type of competition. Our business is completely unique. We offer services for students that no other business does. We would not have to worry about schools looking elsewhere for these opportunities, because we coordinate everything flawlessly, while also charging a reasonable amount per student. No other company offers anything close to the same service that we do. <span style="background-color: transparent; color: #000000; display: block; font-family: Times; font-size: medium; line-height: normal; white-space: normal;"> <span style="background-color: transparent; color: #000000; display: block; font-family: Times; font-size: medium; line-height: normal; white-space: normal;"> <span style="background-color: transparent; display: block; font-family: Times; font-size: medium; white-space: normal;"><span style="background-color: transparent; color: #000000; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">__Phase 6__

<span style="background-color: transparent; color: #000000; font-family: 'Times New Roman'; font-size: 12pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Market Strategy-
 * We will send employees into the schools to inform them of the business we provide. We will talk to principles to encourage them to participate. We will use advertising to get our business out there. We will make TV ads, and also utilize social media. As a company, we understand how important social media is for success so that will be our main source of advertising. We will create a facebook page and a twitter to get our name out.
 * Our corporate image will be of a group of kids in nature, and then on the image it says “Where learning goes...Beyond the Classroom”

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> 2. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">__Premises__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; margin-bottom: 0pt; margin-top: 0pt; text-decoration: none; text-indent: 36pt; vertical-align: baseline; white-space: pre-wrap;">*We will need a main office where our workers will be able to coordinate activities. They location of it will not matter because it is not an actual place of business, just a coordination office. We will only need to rent a building and would be willing to pay a few hundred dollars in rent a month (if it would even be that expensive). <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">__Expenditure__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">*We will need buses to transport the students to the various activities. This will come out of the money the school has to pay in order to participate in Beyond the Classroom. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; vertical-align: baseline;">__Phase 7__

<span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; vertical-align: baseline;">__Management__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; text-decoration: none; vertical-align: baseline;">* Beyond the classroom will have one manager at their headquarters. They will have to know how to lead people, as well as make sure that everyone is completing the necessary tasks properly. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; vertical-align: baseline;">__Staff__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 12pt; text-decoration: none; vertical-align: baseline;">*At least 15 staff members are needed
 * Stakeholders can voice opinions and concerns about the manager. Each concern will be taken into consideration, and if it is necessary, the manager will be dealt with according.
 * Managers will need some type of public relations experience. They do not have to have a college degree, but they need to show that they have this vital experience. They must also have leadership experience that shows they can handle the duties of being in charge.
 * They are responsible for maintaining correspondence with involved schools and coordinating the many activities that are involved with Beyond the Classroom. They must also deal with issues that arise with the schools or involved businesses, and must be able to maintain the good relationship with involved businesses. They will also be expected to contact schools to let them know about our program. They are in charge of getting schools to participate, and when the school agrees that staff member will work with them.
 * The hours will vary with the season. It will be a part time job, only coordinating activities when it is necessary. During the school year more work will need to be done seeing as though it is a school based company. Hours will not be cut during the summer, but will unfortunately be decreased.
 * They must have good people skills. They have to know how to talk to and help people. They also must be able to form good relationships with participating businesses.
 * Staff members will all have training on the first day. They will learn about Beyond the Classroom, and be informed what exactly they are responsible for. No “hands-on” training will be required.