Awarenss+International+-+Gvozden

Management: Park 51 is only just beginning as a business. As such the management involved is limited. As the business begins, it would only be necessary to have one manager. The manager would be involved in every day goings on of the business ensuring that that speakers were hired, the gift shop would constantly be stocked, that the dinner conversation stations were up kept, would have sole responsibility for hiring and firing etc. The manager would be responsible for training future managers as the business expanded and training guides who could be stationed around the building to answer guests’ questions. Staff: 5 building guides: full time; responsible for answering questions from guests on the material being presented, responsible for directing guests around the building; must be knowledgeable about the topics being presented in the building, pleasant, familiarity with the layout of the building; will require training on the topics being discussed and the layout of the building <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">3 gift shop attendants: part time; responsible for <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">selling merchandise; must be pleasant; no training required <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">10 chefs: full time; responsible for cooking the <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">dinner conversation meals; must be experienced in the culinary arts, must be <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">experienced in cooking ethnic cuisine; requires training to cook the prescribed <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">dishes <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">10 janitors/ maintenance: part time; responsible <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">for cleaning the building, responsible for fixing day to day mishaps (plumbing, <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">heating, electric etc); must be skilled in janitorial and maintenance <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">activities; will require special plumbing and electrical training <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">1 manager: full time; responsible for the items <span style="background-color: transparent; color: #000000; font-family: Times New Roman; font-size: 16px; text-align: left; text-decoration: none; vertical-align: baseline;">outlined above

MARKETING STRATEGY

a) Target customers will be reached through numerous means:

a. Fairs and exhibitions

i. Awareness International will sponsor a cultural fair to display different cultures foods, art, clothes, and music.

ii. At the cultural fair, pamphlets about Awareness international will be handed out.

b. Media Advertising

i. Awareness International will promote its cause on news stations

1. Television

2. Radio

ii. Awareness International will advertise in City Magazines and News Papers

1. Slate Magazine

2. Smithsonian Magazine

3. The New Yorker

c. Awareness International will Email Advertisements to city denizens with a history of supporting cultural organizations

i. Emails will include the Awareness International logo and a monthly news letter of events taking place at the center

ii. Emails will also include coupons for gift shop items, information about the next speaker and what the speech will be about, as well as a free music download for music a featured international artist

b) Awareness International Hopes to be supported in part by Generous Sponsorships and Donations

a. Awareness International hopes to be sponsored by notable organizations dedicated to the same cause:

PLACE OF BUSINESS

a) Awareness International will be located near Park 51 in New York City

<span style="background: white; font-family: Calibri; line-height: 18pt; margin: 0in 0in 0pt 1in; text-indent: -0.25in;">a. 76 Wooster Street, Floor: 1st & bsmt

New York, NY Submarket: SOHO

Intersection: Spring & Broome

b. For Lease

Rate:

$37.80/sf/yr

$3.15/sf/mo $15,750.00/mo

c. Type of Use:

i. Retail

ii. Lofts / Showroom

iii. Other

d. Parking Details

i. Parking Available

1. Yes

ii. Type

1. Surface

i. New York City Department of Cultural Affairs

ii. Department of Social and Cultural Analysis (SCA) at NYU

iii. [|New] York Times

iv. [|Carnegie Corporation of New York]

v. Park 51

b. Awareness International hopes to be Supported in Part by Generous Public Donations

i. Donations will be asked for at the fairs and in the advertisements on the news stations

MARKET RESEARCH

· Client Group

o Client group will be any individuals looking to find out more about different cultures and help spread awareness.

o Generally, Awareness International’s clientele could include individuals from any station in life; however, the idea of cultural discovery would most likely be more appealing to younger, educated individuals.

o Awareness International is only a small business thus far with only one location. As such, the size of our potential market is relatively small, not due to lack of interest but rather due to a lack of exposure. However, as Awareness International expands and becomes a more prominent presence in the city and in the nation, it will become more patronized.

· Research

o Research includes the research into different cultures. We have researched the traditions, GDP’s, GDP/capita’s, languages, food, music, and history of the “hot spot countries” previously mentioned in our initial proposal: Iran, North Korea , Russia , Iran, Afghanistan , Cuba , México , and China.

o We have also researched common stereotypes of these cultures, the history of these stereotypes, and the evidence which refutes them.

· Similar Services

o SEE BELOW – SIMILAR SERVICES ARE OUTLINED IN CHART

· Level/Demand

o Because Awareness International is entirely service based, the market component of our proposal is somewhat ambiguous. To be frank, Awareness International does not have the resources yet to penetrate the market and as such is close to the bottom.

o However, it should be noted that Awareness International does provide quality services for a minimal cost. For instance, customers have the opportunity to a one on one experience with a person in a foreign country to discuss their respective cultures and lives. This service is certainly available through means of traveling to that country; however, the dinner discussion service at Awareness International provides this opportunity without the expenses of traveling. For the low cost of $100, a patron of Awareness International may eat a traditional dinner from the country while talking to a native of that country.

o Demand for the services offered by Awareness International is entirely dependent on the public’s desire to educate themselves. This desire is certain to fluctuate based on international events, however, although there is no definitive way to measure the “demand” of education per se, the apparent ignorance of other cultures would hopefully prompt the desire to educate oneself.

· Seasonality

o Awareness International is not subject to seasonal fluctuation.

· Location

o Awareness International will be located near Park 51 New York City.


 * |||||| <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 517; text-align: center;"> SIMILAR SERVICES ||
 * <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 68; text-align: center;"> Service Names ||
 * <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 68; text-align: center;"> Service Names ||

<span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 64; text-align: center;"> __Global Education Services__ ||   ||

<span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 64; text-align: center;"> __Conflict Kitchen__ ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Excellent Education Programs__ ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Educates the community through food, a staple of any culture and promotes understanding through the interview wrappers.__  ||   ||
 * || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 4; text-align: center;"> __Location__ ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __GES has offices in the United States, Japan and programming staff in Canada and Australia.__  ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> **__Conflict Kitchen is located at 124 s. Highland Ave, Pittsburgh, Pennsylvania__**  ||   ||
 * || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 68; text-align: center;"> ** __Product/Services__ ** ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 64; text-align: center;"> __Global Education Services was established to foster global understanding through education. They create and manage study abroad and language/cultural programs, recruit students, conduct feasibility studies, develop strategic internationalization plans for universities, and market university programs abroad.__  ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 64; text-align: center;"> __Conflict Kitchen is a take-out restaurant that only serves cuisine from countries that the United States is in conflict with. The food comes packaged in a custom-designed wrapper that includes interviews with Afghans both in Afghanistan and the United States on subjects ranging from Afghan food and culture to the current geopolitical turmoil.__  ||   ||
 * || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 4; text-align: center;"> ** __Strengths__ ** ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Solid funding and resources__
 * || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 68; text-align: center;"> ** __Product/Services__ ** ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 64; text-align: center;"> __Global Education Services was established to foster global understanding through education. They create and manage study abroad and language/cultural programs, recruit students, conduct feasibility studies, develop strategic internationalization plans for universities, and market university programs abroad.__  ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 64; text-align: center;"> __Conflict Kitchen is a take-out restaurant that only serves cuisine from countries that the United States is in conflict with. The food comes packaged in a custom-designed wrapper that includes interviews with Afghans both in Afghanistan and the United States on subjects ranging from Afghan food and culture to the current geopolitical turmoil.__  ||   ||
 * || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 4; text-align: center;"> ** __Strengths__ ** ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Solid funding and resources__
 * || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 4; text-align: center;"> ** __Strengths__ ** ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Solid funding and resources__
 * || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 68; text-align: center;"> ** __Weaknesses__ ** ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 64; text-align: center;"> __Focuses on mostly education based on language. Although there is additional focus on cultural exposure, it is somewhat minimal__  ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 64; text-align: center;"> __Does not actually have any live speakers or interviews. Food and information are available, but not in a personal, conversation style setting__  ||   ||
 * || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 4; text-align: center;"> ** __Advertising__ ** ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Global Education Services has partnerships with universities and colleges in Taiwan, Australia, Japan, Canada, and the United States.__  ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Conflict Kitchen is supported by The Waffle Shop, The Sprout Fund School of Art, and Carnegie Mellon University Center for the Arts in Society__  ||   ||
 * || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 4; text-align: center;"> ** __Advertising__ ** ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Global Education Services has partnerships with universities and colleges in Taiwan, Australia, Japan, Canada, and the United States.__  ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Conflict Kitchen is supported by The Waffle Shop, The Sprout Fund School of Art, and Carnegie Mellon University Center for the Arts in Society__  ||   ||
 * || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; mso-yfti-cnfc: 4; text-align: center;"> ** __Advertising__ ** ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Global Education Services has partnerships with universities and colleges in Taiwan, Australia, Japan, Canada, and the United States.__  ||   || <span style="display: block; line-height: normal; margin: 0in 0in 0pt; mso-add-space: auto; text-align: center;"> __Conflict Kitchen is supported by The Waffle Shop, The Sprout Fund School of Art, and Carnegie Mellon University Center for the Arts in Society__  ||   ||

**__ [|The Tehran/Pittsburgh YouTube Mix] __** **__ Executive Summary __** It is estimated that most Americans, when asked to name as many countries as they can off the top of their head, are only able to develop a short list of 10-20 different countries. Being that there are nearly 200 different countries in the world, this is, at best, 10% accuracy, a clear “F”. As such, it is not surprising that many individuals hold stereotypes about the people in foreign nations, many of which they have never heard of. Education is in part to blame for the lack of cultural awareness, but also our society as a whole is not devoted to developing a knowledge base outside of what we are exposed to in the continental United States. This finds most individuals having to develop opinions about these countries that they are never exposed to, many of which will be negative stereotypes picked up from a variety of dangerous sources. Awareness International is an organization hoping to better help educate people about the world outside their own. Not in the traditional class room education sense, but in a community developing sense. Awareness International will be a business whose sole purpose is to promote more informed discovery and discussion about the countries that are frequently the victims of uniformed stereotypes in order to create not only a better informed, and more global America, but also an America that is knowledgeable about different countries and cultures, accepting of these differences, and more ready to compete in an increasingly global world. In order to achieve these goals, Awareness International will house many different and innovative cultural discovery opportunities. The primary goal of all of these activities will be to dispel stereotypes and promote a more informed and educated culture where acceptance of differences is the norm. As such, the activities work hard to show the realities of these different cultures that are frequently stereotyped and discriminated against. On e such activity will be presentations hosted by volunteer speakers knowledgeable about hot topic issues revolving around cultural bias. Be these international studies professors, diplomats, or volunteer speakers from the countries themselves, the presentation will not only be informative but also engaging. Presenters will discuss the stereotypes they have personally encountered, how it has affected them as an individual, how it has affected people whom they are close to, why these stereotypes are incorrect and unsubstantiated, and finally what can be done to dispel such illogical, invalid stereotypes. Each presentation will conclude with a question and answer session in which the audience will be able to ask the speaker questions, to which the presenter will give candid answers. Another avenue by which patrons of Awareness International will gain a more personal appreciation for a different culture is through dinner discussion. A dinner discussion session is a video meeting between a patron of Awareness International and a volunteer from another country with which the United States has a history of poor relations (i.e. Iran, North Korea, Russia, Iraq, Afghanistan, Cuba, Mexico, and China) over dinner. The dinner will be a traditional meal from the country with which the patron is video sharing through Skype in order to make a more personal connection. Other amenities of Awareness International will be a bulletin board posting stereotypes, the origins of those stereotypes, and the reasons they are invalid as well as a discussion board with hot international debate issues with both the pro and con sides posted in order to achieve a more informed public ready to debate issues on an open base. Ultimately, the objectives of Awareness International are nothing new. America was founded on the principal of equality for all. However this equality has yet to be achieved and a major road block to the achievement of equality is the stereotypes and misinformation that are pervasive through mainstream American culture. It seems inevitable that these stereotypes would arise because Americans, as a whole, seem to be very internationally ignorant. However, through programs such as guest speakers, dinner discussions, and various discussion boards, Awareness International would hope to clear up some of this ignorance, dispel many of these stereotypes, and create a better informed, more accepting America. **__Desired Social Impact__** As before alluded to, Awareness International hopes to help alleviate one of the most prominent problems in modern America: ignorance. Not ignorance in the sciences, not in technology, not in medicine, not in law or philosophy, all of which Americans inarguably excel at, but a less obvious ignorance, an ignorance of our world as a whole. As the world becomes a more global community, America is experiencing a bit of retardation in this area. Most Americans cannot name more than 20 different countries in the world which is only slightly better than 10% accuracy. This speaks volumes to our international education system. Although Awareness International certainly is not a class room education, it is a worthwhile education none the less. It is a practical education about cultural stereotypes and a hands on method by which stereotypes can be dispelled. As such, Awareness International has one concise desired social impact: global awareness. However, ‘global awareness’ as an idea is fairly broad and hard to digest. Consequently, the following document outlines more specific goals of Awareness International in relation not only to individual communities, but also America as a whole. ** Cease the use of Stereotypes and Stereotyping ** A predictable, but disturbing result of the lack of international education across the board in America is the development of racial and religious stereotypes. As we continually strive for a more equal society, these stereotypes pose a roadblock. Who is willing to treat someone equally that they have already perceived as inferior because of a stereotype? Because of this, one of the main functions of Awareness International will be to cease the use of these stereotypes by showing their invalidity. Awareness International will do this in a variety of ways. One of the best ways that Awareness International will dispel such stereotypes is through their board displaying common stereotypes and an explanation for each. The board will have a plethora of common stereotypes. Underneath each of these will be an explanation of the stereotype, where it originated, the history of the stereotype and how it has affected the targeted group, and finally why the stereotype is unfair and invalid. This and similar programs will help to cease the use of stereotypes and stereotyping which is greatly impeding our search for equality for all and our success in the worlds new and global community. ** Provide a Personal Experience with People from Different Cultures to Promote Understanding and Acceptance ** One reason that many are willing to let stereotypes go unquestioned is because they are not directly involved. It is Awareness International’s opinion that much of this lack of compassion will be combated simply by providing a more personal experience of these foreign nations. There are several ways in which this will be achieved. First, patrons of Awareness International will be allowed the most personal interaction with a foreign country without actually traveling to that country: a video conversation with a person from a country with a history of poor relations with the United States over a traditional dinner from that country cooked and served by Awareness International. Additionally, Awareness International will play host to a number of guest speakers who have been directly affected the cruelty of stereotyping. Both of these will give a more personal texture to what was once a removed incident for most Americans. ** Encourage Open and Informed Discussion of International Issues to Promote Positive Global Change ** Because many Americans are uniformed about international issues, it is unlikely that much intelligent discussion about these issues would be perceptible. Because of this there is little potential for positive change to occur. To encourage positive change in the world, one must first be informed of the issues and what the pros and cons of the respective debatable issues are. An electronic bulletin board will be displayed on a prominent wall of Awareness International will be a myriad of international issues in debate form. Underneath each topic will be a background description of the topic accompanied by a historical outline of the issue. Additionally, there will be a pro con debate outline of the topic so as to promote informed and open discussion of the topic. Ultimately Awareness International’s objectives are simple, to dispel stereotypes, to promote understanding and acceptance, and to promote positive global change. All of which will help America to compete on a more global level and more appropriately interact with their global partners.

Enterprise Awareness International is, of course, a business. However, the primary function of Awareness International is social benefit. As such the products and services of Awareness International are entirely geared toward the public good and the cause of Awareness International, that being: bring awareness of other cultures to the general public in order to promote acceptance. In order to achieve these ends there are several services and products that will be offered by Awareness International which will not only bring in revenue, but also give back to the public in the form of knowledge. Below are the products and services offered by Awareness International. · Gift Shop Items o Art o T-Shirts o Music o Books o Recorded Speakers’ presentations o Videos · Speaking Presentations · Dinner Discussions All products and services will be available on site and gift shop items will be available online. Sub Contractors · Opferman, Ralph J, Jr. & Co. o Pittsburgh o __ __Bldgman@Comcast.net__ __ o These Contractors will be used for the construction of the bulletin boards, the auditorium for speaking presentations, gift shop, tables/ restaurant area for discussion dinners, the kitchen area, and the interior design in general = · Software Design Solutions Inc  = o 4091 Saltsburg Rd Ste S  Murrysville, PA 15668-8524 o 412-793-3973 (Phone) o These Computer programmers will design and construct the electronic bulletin board and the computers for dinner discussion · Jungle Jim’s International Market o 5440 Dixie Highway Fairfield, Ohio 45014 o __ __contactus@junglejims.com__ __ o (513)674-6000 o International food products will be purchased from Jungle Jim’s International Market and prepared on site.

Market Competition The market competition for businesses like Awareness International is small. One notable business that has a similar service to Awareness International is Conflict Kitchen, a restaurant with a similar video discussion format as that proposed as Awareness International. Because their approach is so similar, location will be key to encouraging patronage to Awareness International. However, this should not be an issue being that Awareness International offers other services that Conflict Kitchen does not and their locations are far enough apart to not have a great impact on the customers of either institute.